UX Research
Subaru Consumer Experience Design (XD) Study - Information Architecture
This study tests the effectiveness and efficiency of the Subaru Consumer navigation.
Test summary - Three part user test
Tree Test using current Subaru navigation using ten (10) tasks
Open Card Sort using current Subaru departments
Tree Test using suggested Subaru navigation with information gathered from first tree test and open card sort
Top Findings
Certain departments are not called what users would expect them to be
Time spent on tasks and backtracking shows that efficiency in the current navigation can be improved
The new suggested navigation improves efficiency and confusion
To see the full study and UX recommendations, click below.
IBM Logostore Experience Design (XD) Study - Information Architecture
This study tests the effectiveness and efficiency of the IBM Logostore navigation.
Test summary - Three part user test
Tree Test using current IBM navigation using three tasks
Open Card Sort using current IBM departments
Tree Test using suggested IBM navigation with information gathered from first tree test and open card sort
Top Findings
In 2/3 of the tasks, participants showed signs of lostness
Time spent on tasks and backtracking shows that efficiency in the current navigation can be improved
The new suggested navigation significantly improves lostness and efficiency
To see the final study and UX recommendations, click below.
Mighty Moo e-commerce Prototype + User Testing and Evaluations
Mighty Moo sells ice cream made from organic ultra-filtered milk, increasing protein and decreasing calories/sugar, made from all natural ingredients sourced from local farmers, while still providing the rich ice cream taste everyone loves.
They recently started selling non-dairy options as a profitable way to diversify product, targeting a large and growing segment looking for dairy alternatives. Mighty Moo’s focus is less sugar and healthier alternatives with ingredients that consumers know.
This study shows the step-by-step process, from design brief > logo and brand guideline creation > wireframe > prototypes > user testing > evaluation and recommendations > to final prototype for the Mighty Moo Website.
To see the entire project, click below.
Blast Motion Website - Case Study
This case study on the Blast Motion website, discusses three problems with the user experience with the site, including the navigation, information architecture of the content on the informational pages and the available products seen on the eStore.
Included are explanations for why these are areas of interest, a card sort and suggested solutions.
To read the entire case study and suggested solutions, click below.
LinkedIN Learning Website - Case Study
This case study on the LinkedIn Learning website, discusses three problems with the user experience with the site, including the homepage, saving content for later and taking notes while viewing content.
Included are explanations for why these are areas of interest, a task analysis and suggested solutions.
To read the entire case study and suggested solutions, click below.
